Maxwell
Wickersham

Multidisciplinary creative leader and entrepreneur building emotion-driven digital experiences.

About Me

In the intersection of code and consciousness, I craft digital experiences that pulse with human emotion. Based in Boston, I am Maxwell—a weaver of stories through pixels, a conductor of user journeys that resonate beyond the screen.

As founder of vSmpl, Co., I've architected a constellation of 10+ interconnected platforms, each powered by vScript—my custom emotional scripting language that breathes life into static interfaces. Where others see websites, I see canvases for human connection.

Your Photo

Selected Work

vScript Logo

vScript Language

Custom emotional scripting language for dynamic user flows and mood-driven interactions.

Visual Identity Design

Visual Identity Systems

Bold graphic design and visual identity work for digital platforms and brand experiences.

DIlF Typography

Brand Identity Design

Strategic brand identity development and logo design for modern digital experiences.

Cartel Typography

Experimental Lettering

Bold experimental lettering and custom wordmark design for creative projects.

Creative Typography

Digital Art & Graphics

Creative digital artwork and graphic design for web platforms and social media.

Experience

Dec 2024 — Present

Founder

vSmpl, Co. — Boston, MA

Architected and launched 10+ interconnected web platforms using vScript, a custom emotional scripting language. Leading comprehensive brand strategy, technical development, and operational scaling for next-generation digital experiences.

Jan 2024 — Dec 2024

Solar Energy Consultant

Trinity Solar — Springfield, MA

Closed high-ticket solar sales through strategic client education and rapport building. Collaborated cross-functionally with installation and customer success teams to deliver sustainable energy solutions.

2018 — 2024

Retail Management Leadership

Zumiez & Abercrombie & Fitch Co. — Various Locations

Led high-performing retail teams across multiple brands and locations. Spearheaded visual merchandising, staff development, and sales strategy initiatives. Consistently exceeded revenue targets while building strong team culture and operational excellence.

Skills & Expertise

Creative & Strategy

  • Creative Direction & Brand Development
  • Business Development & Sales Strategy
  • Product Launch Coordination
  • Strategic Planning
  • Emotional Intelligence

Technical

  • Web Development (HTML, CSS, JavaScript)
  • VibeScript (Custom Emotional Scripting)
  • Technical Integrations
  • API Development
  • Agile Project Management

Leadership

  • Team Leadership & Staff Development
  • Operations Management
  • Cross-functional Collaboration
  • Mentorship & Training
  • Performance Optimization

Get In Touch

Interested in working together? Feel free to reach out for collaborations or just a friendly hello.

Email: maxwell@stack.ceo

Phone: (617) 875-5382

Location: Boston, MA